fresh media solutionsright time place and offer
make the sale at the point-of-scale

Key Benefits

  • Recurring revenue sharing model
  • Increased sales lift
  • Increased center store traffic
  • Ability to promote private label products
  • Easily deployed
  • Competitive differentiator
 grocery store image right

A New Revenue Stream for Retailers

Point-of-scale coupon label

PCM technology from Invatron Systems Corp.

As a grocery retailer, you have undoubtedly invested tens of thousands, if not millions, of dollars into your weigh-scale hardware, network infrastructure, and supporting technology. The typical grocery store has up to twelve service-counter scales, each representing an investment of several thousand dollars. The time has come to leverage that investment, and start making money with Fresh Media.

Your weigh-scales are essential to your fresh operations, dutifully printing product labels as needed, while your supporting scale network technology maintains data and pricing integrity. This is what you have come to expect from your investment. The Fresh Media program is here to redefine those outdated expectations, and turn your weigh-scale network into a powerful promotional engine.

Utilizing the label printing capability of your weigh-scales, Fresh Media is able to generate coupons and other promotions. By simply leveraging your existing infrastructure, and participating in the Fresh Media program, you can tap into this new revenue stream. Let your weigh-scales pay for themselves...and then some!

Private Label Promotions

As with CPG manufacturers, the Fresh Media program enables you to run your own point-of-scale promotions. Take full advantage of this new approach to couponing and promotion, and drive the sales of your own private label products along with various manufacturers' initiatives.

Higher Redemption Rates

Point-of-scale, not point-of-sale, is the key to success with Fresh Media. Utilizing Fresh Media's point-of-scale solution puts promotional offers in the hands of consumers at the very moment when they are most likely to be influenced to purchase your private label product, mid-shopping trip. You can expect higher redemption rates than ever before, and integrated reporting to monitor the success of your campaigns.

 

Point-of-Scale Couponing

How Does the Program Work?

  • Utilizing Fresh Media Solutions' web-portal, manufacturers may register and schedule coupon offers to be executed.
  • The Fresh Media database stores all information (data, graphics, etc.) required for offer distribution to desired locations.
  • At start of scheduled offer period, Fresh Media downloads all required offer-related data to selected stores/departments/scales.
  • The coupon offer is linked to one or more items that sell in selected department(s). For example, new mustard promotion offer may be linked to a particular cold cut in the Deli department, prompting the delivery of the mustard promotion coupon every time that a particular cold cut is weighed.
  • Fresh Media captures the number of coupon-labels generated for your particular offer, and provides reports by store/region.
  • Point-of-Sale coupon redemption data is captured for redemption rate reporting.
  • The Fresh Media program allows you to set limits (number of redemptions, total value of all redemptions, number of label prints), prompting program termination when desired maximum is reached, controlling your promotion costs.

Note: In order to take advantage of the Fresh Media Solutions program, participating retailers must have an existing scale management system deployed, such as Invatron’s PLUM/ePLUM Scale Management system.