fresh media solutionsright time place and offer
make the sale at the point-of-scale

Key Benefits

  • Recurring revenue sharing model
  • Increased sales lift
  • Increased center store traffic
  • Ability to promote private label products
  • Easily deployed
  • Competitive differentiator
 grocery store image right

An Example of the 'right' solution in action:

This savvy consumer, at the beginning of her shopping trip...

selects these coldcuts for purchase at the deli counter...

which are weighed on this coupon-enabled deli scale...

producing this product label with a targeted, complimentary offer...

prompting the purchase of this mustard, during the same shopping trip!

Point-of-Scale Couponing

How Does the Program Work?

  • Utilizing Fresh Media Solutions' web-portal, manufacturers may register and schedule coupon offers to be executed.
  • The Fresh Media database stores all information (data, graphics, etc.) required for offer distribution to desired locations.
  • At start of scheduled offer period, Fresh Media downloads all required offer-related data to selected stores/departments/scales.
  • The coupon offer is linked to one or more items that sell in selected department(s). For example, new mustard promotion offer may be linked to a particular cold cut in the Deli department, prompting the delivery of the mustard promotion coupon every time that a particular cold cut is weighed.
  • Fresh Media captures the number of coupon-labels generated for your particular offer, and provides reports by store/region.
  • Point-of-Sale coupon redemption data is captured for redemption rate reporting.
  • The Fresh Media program allows you to set limits (number of redemptions, total value of all redemptions, number of label prints), prompting program termination when desired maximum is reached, controlling your promotion costs.

Note: In order to take advantage of the Fresh Media Solutions program, participating retailers must have an existing scale management system deployed, such as Invatron’s PLUM/ePLUM Scale Management system or ADC’s Interscale or I-scale products.