fresh media solutionsright time place and offer
make the sale at the point-of-scale

Key Benefits

  • On-demand, dynamic solution
  • Rewards loyal customers
  • generates cross-sell
  • moves higher-margin product
  • dramatically improves coupon redemption rates based on optimal relevance and on-demand delivery
 grocery store image right

Welcome To Fresh Media Solutions

Point-of-scale coupon label

PCM technology from Invatron Systems Corp.

Fresh Media's exciting new vehicle for in-store promotions is poised to change the face of couponing within the food retail industry. Take advantage of previously underutilized weigh-scale consumer touch points in delivering promotions that surpass previous couponing expectations.

The advantages of on-demand, point-of-scale coupon delivery are many. However, the truly unique power of Fresh Media's couponing solution is its ability to bring together, for the first time, all of the key elements for success, in one outstanding package. The 'right' promotional offer, in the 'right' place, at the 'right' time.

Static, at-shelf solutions fail to deliver the 'right' offer with required flexibility. Point-of-sale solutions only deliver promotional offers at check-out, AFTER the consumer has completed their shopping trip. Many other solutions fall short on multiple counts.

What's 'right'?

The 'right' time for coupon delivery is when the consumer is in the midst of their shopping trip, prior to check-out, amenable to influence that may immediately shape purchasing decisions.

The 'right' place is one of many in-store, fresh department weigh-scales. Thousands of labels are being printed per day, each presenting an opportunity for promotion delivery. Tapping into this powerful network is simple with Fresh Media Solutions.

Finally, the 'right' offer is one that is generated dynamically, based on current consumer purchases. Let the steak prompt the purchase of the steak sauce or side dish...that's the 'right' promotion.

Point-of-Scale Couponing

How Does the Program Work?

  • Utilizing Fresh Media Solutions' web-portal, manufacturers may register and schedule coupon offers to be executed.
  • The Fresh Media database stores all information (data, graphics, etc.) required for offer distribution to desired locations.
  • At start of scheduled offer period, Fresh Media downloads all required offer-related data to selected stores/departments/scales.
  • The coupon offer is linked to one or more items that sell in selected department(s). For example, new mustard promotion offer may be linked to a particular cold cut in the Deli department, prompting the delivery of the mustard promotion coupon every time that a particular cold cut is weighed.
  • Fresh Media captures the number of coupon-labels generated for your particular offer, and provides reports by store/region.
  • Point-of-Sale coupon redemption data is captured for redemption rate reporting.
  • The Fresh Media program allows you to set limits (number of redemptions, total value of all redemptions, number of label prints), prompting program termination when desired maximum is reached, controlling your promotion costs.

Note: In order to take advantage of the Fresh Media Solutions program, participating retailers must have an existing scale management system deployed, such as Invatron’s PLUM/ePLUM Scale Management system or ADC’s Interscale or I-scale products.