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Fresh Media's exciting new vehicle for in-store promotions is poised to change the face of couponing within the food retail industry. Take advantage of previously underutilized weigh-scale consumer touch points in delivering promotions that surpass previous couponing expectations.
The advantages of on-demand, point-of-scale coupon delivery are many. However, the truly unique power of Fresh Media's couponing solution is its ability to bring together, for the first time, all of the key elements for success, in one outstanding package. The 'right' promotional offer, in the 'right' place, at the 'right' time.
Static, at-shelf solutions fail to deliver the 'right' offer with required flexibility. Point-of-sale solutions only deliver promotional offers at check-out, AFTER the consumer has completed their shopping trip. Many other solutions fall short on multiple counts.
What's 'right'?
The 'right' time for coupon delivery is when the consumer is in the midst of their shopping trip, prior to check-out, amenable to influence that may immediately shape purchasing decisions.
The 'right' place is one of many in-store, fresh department weigh-scales. Thousands of labels are being printed per day, each presenting an opportunity for promotion delivery. Tapping into this powerful network is simple with Fresh Media Solutions.
Finally, the 'right' offer is one that is generated dynamically, based on current consumer purchases. Let the steak prompt the purchase of the steak sauce or side dish...that's the 'right' promotion.
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