fresh media solutionsright time place and offer
make the sale at the point-of-scale

Key Benefits

  • On-demand, dynamic solution
  • Rewards loyal customers
  • Generates cross-sell
  • Moves higher-margin product
  • Dramatically improves coupon redemption rates based on optimal relevance and on-demand delivery
 grocery store image right

Welcome To Fresh Media Solutions

Point-of-scale coupon label

PCM technology from Invatron Systems Corp.

Fresh Media's exciting new vehicle for in-store promotions is poised to change the face of couponing within the food retail industry. Take advantage of previously underutilized weigh-scale consumer touch points in delivering promotions that surpass previous couponing expectations.

The advantages of on-demand, point-of-scale coupon delivery are many. However, the truly unique power of Fresh Media's couponing solution is its ability to bring together, for the first time, all of the key elements for success, in one outstanding package. The 'right' promotional offer, in the 'right' place, at the 'right' time.

Static, at-shelf solutions fail to deliver the 'right' offer with required flexibility. Point-of-sale solutions only deliver promotional offers at check-out, AFTER the consumer has completed their shopping trip. Many other solutions fall short on multiple counts.

What's 'right'?

The 'right' time for coupon delivery is when the consumer is still shopping, prior to check-out, open to influence that may immediately shape purchasing decisions.

The 'right' place is one of many in-store, fresh department weigh-scales. Thousands of labels are printed every day, each presenting an opportunity for promotion delivery. Tapping into this powerful network is simple with Fresh Media Solutions.

Finally, the 'right' offer is one that is generated dynamically, based on current consumer purchases. Let the steak prompt the purchase of the steak sauce or side dish...that's the 'right' promotion.

Point-of-Scale Couponing

Why run promotions on a weigh scale?

  • They are offered in store perimeter Fresh Departments, where most consumers start their shopping trip.
  • Store associates working with coupon-enabled scales interact with consumers, allowing for optimal consumer engagement at the time of offer delivery.
  • 98% of consumers visit the store perimeter...over 50% NEVER visit an aisle.
  • They reach consumers while they are making purchasing decisions.
  • They leverage investment in existing scale network hardware infrastructure.
  • They are targeted at an item level for greater customization.

Why Fresh Media Solutions?

  • FMS is the ONLY solution capable of printing on ALL coupon-enabled weigh-scales, with an EXCLUSIVE license to enable coupon printing on Mettler-Toledo scales.
  • FMS offers on-demand, flexible and on-pack coupon generation, in-store, in real time, with the flexibility to create, print and edit coupons in response to market conditions. In addition, continuous process monitoring of on-pack redemption ensures advertising budgets are never exceeded.
  • FMS' highly experienced Management and Development teams offer a wealth of industry knowledge, including an unparalleled understanding of retailers' scale management infrastructure, networks, scales and capabilities.
  • FMS is supported by an industry GIANT...Invatron Systems Corp., the global leader in scale and fresh item management. Take advantage of Invatron's strong long-term relationships with all scale vendors.